Development professionals often face a dilemma when helping their organizations grow the number of donors and the amount of money raised for the organization. A broader donor base made up of more individual donors is important to the continued health of an organization. But raising more money means focusing on fewer individuals with a capacity to make larger gifts. Do you want 10 donors giving $25 each, or one donor giving $1,000? For small shops without the staff to do both, that’s the more donors or more money dilemma. We’ll discuss ways to bridge the gap and do both.
Fee: Members $50, Non-Members $75
About the facilitator: Phil Trammel is the VP of Development at WTCI, the Tennessee Valley PBS station that serves 35 counties and 450,000 households. Prior to joining WTCI, Phil served as the Chief Advancement Officer for Girls Inc. Chattanooga. Before moving to Chattanooga in 2013, Phil had been in development leadership roles at Texas Woman’s University and the University of Dallas.
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